Blueberrys Autograph is a new breakfast, brunch, and lunch restaurant under construction at 1720 Old Hwy 17 N, North Myrtle Beach, SC 29582, near Little River and Cherry Grove. It comes from the team behind Blueberry’s Grill and is a separate brand with its own name, building, voice, and identity. It is not a Blueberry’s Grill location, not a replacement, not a copy, and not a franchise. Opening is planned for late fall 2026.
The family’s story began in Little River, South Carolina, in 2013, with a small local diner. Neighbors and local veterans helped when nobody knew the name. Blueberry’s Grill followed: Myrtle Beach, at Grande Dunes, on January 30, 2017; North Myrtle Beach, at Barefoot Landing, in summer 2018; and Wilmington, North Carolina, at Lumina Station, in 2022.
We didn’t look for the biggest city. We came back to the first one. Blueberrys Autograph was built at the Little River line on purpose, for the community that was part of the beginning: Little River, Cherry Grove, North Myrtle Beach, and the small towns around them.
An autograph is a signature, written once, by hand. The building is designed to be worth putting your name to: a patio designed to sit over a pool of water so it feels as if it floats, high ceilings that let the light in, large visual screens, spacious seating, and natural elements of water, light, nature, and texture throughout. The exterior carries a modern Mediterranean-Miami feel. Architectural direction is by designer Marianna Holoway. The architecture gives Autograph its body; hospitality gives it its soul.
Culinary direction is guided by Darell Ariola, Culinary Creative Consultant, with the same discipline behind the flow at Blueberry’s Grill: menu thinking, kitchen rhythm, timing, equipment planning, team movement, and consistency. The food is rooted in the same standards, with its own lighter, modern expression. No menu has been released. Breakfast, brunch, and lunch only; no regular evening service.
Blueberry’s Grill is the warmth you come back for: Southern charm, the place families return to. Blueberrys Autograph is the room you have never seen before. Same kitchen discipline, same people, same standards. The ownership group is veteran-founded.
No. Blueberrys Autograph is a new brand introduced by Blueberry’s Grill. It is connected to the same standards of hospitality, quality, and care, but it is being created with its own modern architectural identity.
No. Blueberry’s Grill has three locations — Myrtle Beach, North Myrtle Beach, and Wilmington, North Carolina — and that is not changing. Blueberrys Autograph is a separate brand from the same team, with its own name, building, and identity.
No. Blueberry’s Grill stays exactly as it is. Blueberrys Autograph is something new the same team built.
It’s different, not fancier. It’s a different building with its own feel — water, light, high ceilings — and the same standards behind the kitchen. It is not fine dining, and it is not a luxury restaurant.
The same ownership group as Blueberry’s Grill: two close friends, a restaurant operator and a U.S. veteran with a career in the restaurant-equipment industry. Their first restaurant opened in Little River in 2013.
Blueberrys Autograph is coming to 1720 Old Hwy 17 N, North Myrtle Beach, SC 29582, near Little River and Cherry Grove.
The North Myrtle Beach and Little River area is part of the family’s beginning. Before Blueberrys Autograph had a name, a small local diner, early guests, neighbors, and local veterans helped when nobody knew the name. This community was part of the beginning, and it was always going to be first.
A breakfast, brunch, and lunch restaurant in a building designed around water, light, nature, and texture — a patio designed to sit over a pool of water, high ceilings, and spacious seating — with the same kitchen discipline behind Blueberry’s Grill.
Opening is planned for late fall 2026. The date will be announced here first.
No. Blueberrys Autograph will serve breakfast, brunch, and lunch.
The menu has not been released. It is guided by Darell Ariola, Culinary Creative Consultant — rooted in the standards behind Blueberry’s Grill, with its own lighter, modern expression.
Blueberrys Autograph — no apostrophe. Blueberry’s Grill — with the apostrophe.
No. It is owned and operated by the same ownership group behind Blueberry’s Grill.
Yes. The ownership group behind Blueberry’s Grill and Blueberrys Autograph is veteran-founded.
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Official updates: https://www.blueberrysautograph.com/ · Sibling brand (separate): https://blueberrysgrill.com/